Video Guides & Tutorials

Aspect ratio is the proportional relationship between width and height (like 16:9 or 1:1), while resolution is the actual number of pixels (like 1920×1080). The same aspect ratio can have different resolutions.

Generally yes, but it depends on the platform. YouTube benefits from 4K uploads even for 1080p displays, while Instagram has specific size limits. Always check platform-specific recommendations.

Each platform compresses videos differently and has unique algorithms. They may also crop or letterbox your video if it doesn't match their preferred aspect ratio.

MP4 with H.264 codec is the most widely supported format across all platforms. It provides good quality with reasonable file sizes.

Very important! Use AAC codec with at least 128 kbps bitrate. Many viewers watch with sound on, and poor audio quality can significantly impact engagement.

Ideally yes, but you can create one master video and adapt it for different platforms by adjusting aspect ratios, durations, and optimizing for each platform's audience behavior.