LinkedIn Video Size Guide
Professional video specifications for LinkedIn. Optimize your business content for maximum engagement and professional networking success.
LinkedIn Video Specifications
📊 Quick Reference
Recommended Settings
- • Resolution: 1280×720 (Landscape)
- • Aspect Ratio: 16:9 (Horizontal)
- • Frame Rate: 30 fps
- • Bitrate: 3-5 Mbps
General Requirements
- • Max File Size: 5GB
- • Max Duration: 10 minutes
- • Formats: MP4, MOV, WMV, AVI
- • Codec: H.264, AAC
Detailed Specifications by Format
LinkedIn Feed Posts
- Recommended: 1280×720 pixels (16:9)
- Minimum: 256×144 pixels
- Maximum: 4096×2304 pixels
- Aspect Ratios: 16:9, 1:1, 4:5, 2:3, 9:16
- Duration: 3 seconds - 10 minutes
- File Size: Up to 5GB
- Features: Captions, thumbnails, CTAs
LinkedIn Stories
- Resolution: 1080×1920 pixels (9:16)
- Aspect Ratio: 9:16 (Vertical)
- Duration: Up to 20 seconds
- File Size: Up to 500MB
- Features: Text overlays, stickers
- Availability: Mobile app only
LinkedIn Video Ads
- Sponsored Content: 16:9, 1:1, 4:5 aspect ratios
- Message Ads: 16:9 aspect ratio
- Duration: 3 seconds - 30 minutes
- Resolution: Minimum 720p recommended
- Text Overlay: Keep under 20% of video area
- CTA: Clear call-to-action required
LinkedIn Live Video
- Resolution: 720p or 1080p
- Aspect Ratio: 16:9 (Landscape only)
- Duration: Up to 4 hours
- Requirements: LinkedIn Company Page
- Bitrate: 1-6 Mbps recommended
- Features: Real-time engagement, Q&A
Technical Specifications
| Specification | Requirement | Notes |
|---|---|---|
| Video Formats | MP4, MOV, WMV, AVI, FLV, ASF, MKV | MP4 recommended |
| Video Codec | H.264 | Main or High profile |
| Audio Codec | AAC | 128-320 kbps |
| Frame Rate | 23.97-60 fps | 30 fps recommended |
| Bitrate | 3-5 Mbps | Higher for 1080p+ |
Professional Content Tips
- Focus on educational and thought leadership content
- Include captions for professional environments
- Use square format (1:1) for mobile optimization
- Keep videos under 3 minutes for better engagement
- Include clear call-to-actions for business goals
- Use high-quality thumbnails with professional branding
- Post during business hours for maximum reach
- Engage with comments to build professional relationships
Content Strategy Guidelines
Business Content
- • Share industry insights and expertise
- • Behind-the-scenes company culture content
- • Professional tutorials and how-tos
- • Case studies and success stories
Engagement Optimization
- • Ask thought-provoking questions
- • Use professional hashtags
- • Tag relevant industry connections
- • Share during peak business hours
💼 LinkedIn Video Best Practices
- • Videos auto-play silently - design for visual storytelling
- • Professional, business-focused content performs best
- • Square videos work well for mobile LinkedIn users
- • Include subtitles for accessibility and sound-off viewing
- • Use compelling thumbnails that reflect your brand
- • Optimize for business hours posting times
- • Focus on educational rather than promotional content
- • Engage with your professional network through comments
Features
LinkedIn Video Features
Key features and specifications for creating professional LinkedIn video content that drives business results.
Professional Network
Reach over 900+ million professionals worldwide with targeted business content.
Business-Focused
Platform designed for professional content, thought leadership, and B2B marketing.
Professional Analytics
Detailed insights into video performance, audience demographics, and engagement metrics.
Precise Targeting
Advanced targeting options for reaching specific industries, job titles, and company sizes.
Engagement Tools
Professional comments, reactions, and sharing features that drive business conversations.
Credibility Boost
Video content significantly increases profile views, connection requests, and professional opportunities.
FAQ
LinkedIn Video FAQ
Common questions about LinkedIn video specifications and professional video best practices.
What's the best aspect ratio for LinkedIn videos?
For LinkedIn, 16:9 (horizontal) works best for desktop viewers, while 1:1 (square) performs well on mobile. Vertical 9:16 videos are supported but get less screen space. For maximum reach, square 1:1 videos are often the best compromise.
How long can LinkedIn videos be?
LinkedIn supports videos up to 10 minutes long with a maximum file size of 5GB. However, shorter videos (30 seconds to 3 minutes) typically perform better for engagement. Longer videos work well for detailed tutorials or presentations.
What resolution should I use for LinkedIn?
Use minimum 720p (1280×720) for horizontal videos and 1080×1080 for square videos. Higher resolutions like 1080p or 1440p are supported and recommended for professional quality, especially for business presentations.
Do LinkedIn videos auto-play?
Yes, LinkedIn videos auto-play silently in the feed. Users must click to enable sound. Always include captions or visual storytelling that works without audio. This is crucial for professional environments where sound may be off.
What type of content performs best on LinkedIn?
Educational content, behind-the-scenes business insights, industry expertise, company culture, and thought leadership perform best. Professional tutorials, case studies, and business tips get higher engagement than purely promotional content.
Can I add captions to LinkedIn videos?
Yes, and you should! LinkedIn supports both uploaded SRT caption files and auto-generated captions. Professional captions improve accessibility, engagement, and help viewers follow content in sound-off environments common in professional settings.