Facebook Video Size Guide 2025
Complete specifications for Facebook videos including Feed posts, Stories, Reels, and ads. Optimize your content for maximum reach and engagement.
Facebook Video Specifications
📊 Quick Reference
Recommended Settings
- • Resolution: 1280×720 (Landscape)
- • Aspect Ratio: 16:9 (Horizontal)
- • Frame Rate: 30 fps
- • Bitrate: 4-8 Mbps
General Requirements
- • Max File Size: 10GB
- • Max Duration: 240 minutes
- • Formats: MP4, MOV
- • Codec: H.264, AAC
Detailed Specifications by Format
Facebook Feed Posts
- Recommended: 1280×720 pixels (16:9)
- Minimum: 600×315 pixels
- Maximum: 4096×4096 pixels
- Aspect Ratios: 16:9, 1:1, 4:5, 9:16
- Duration: 1 second - 240 minutes
- File Size: Up to 10GB
Facebook Stories
- Resolution: 1080×1920 pixels (9:16)
- Aspect Ratio: 9:16 (Vertical)
- Duration: 1-15 seconds
- File Size: Up to 4GB
- Features: Text, stickers, polls, questions
Facebook Reels
- Resolution: 1080×1920 pixels (9:16)
- Aspect Ratio: 9:16 (Vertical)
- Duration: 15-90 seconds
- File Size: Up to 4GB
- Audio: Original or licensed music
Facebook Video Ads
- Feed Ads: 16:9, 1:1, 4:5 aspect ratios
- Story Ads: 9:16 aspect ratio
- Duration: 1-240 seconds (15-30 seconds recommended)
- Resolution: Minimum 1080p
- Text Overlay: Keep under 20% of image area
Technical Specifications
| Specification | Requirement | Notes |
|---|---|---|
| Video Formats | MP4, MOV, AVI, WMV, FLV, WebM | MP4 recommended |
| Video Codec | H.264, H.265 | H.264 preferred |
| Audio Codec | AAC | 128 kbps recommended |
| Frame Rate | 30 fps or less | 24, 25, 30 fps common |
| Color Space | sRGB | Standard web color space |
Optimal Upload Settings
- Format: MP4 with H.264 codec
- Resolution: 1280×720 (landscape) or 1080×1920 (vertical)
- Frame Rate: 30 fps
- Bitrate: 4-8 Mbps for video
- Audio: AAC at 128 kbps
- Color Space: sRGB
Facebook Algorithm Tips
- Upload native videos instead of sharing YouTube links
- Add captions for better accessibility and reach
- Use square (1:1) or vertical (4:5) for mobile optimization
- Keep important content in the first 3 seconds
- Include text overlays for silent viewing
- Post when your audience is most active
- Engage with comments to boost organic reach
Content Guidelines
- Safe Area: Keep text within 90% of the frame
- Branding: Include subtle branding, avoid heavy promotion
- Audio: Ensure clear audio quality
- Lighting: Use good lighting for better engagement
- Motion: Include movement to catch attention in feed
Best Practices by Content Type
Organic Posts
- • Focus on storytelling and engagement
- • Use 16:9 for landscape, 1:1 for mobile
- • Keep under 2 minutes for better completion rates
- • Include captions for accessibility
Video Ads
- • Hook viewers within first 3 seconds
- • Keep ads between 15-30 seconds
- • Include clear call-to-action
- • Test different aspect ratios
⚠️ Important Notes
- • Facebook compresses all videos, so upload high quality originals
- • Videos auto-play without sound in feed - design accordingly
- • File size limit is 10GB but smaller files upload faster
- • Square and vertical videos get more real estate on mobile
- • Live videos get higher organic reach than uploaded videos
Features
Facebook Video Features
Key features and specifications for creating effective Facebook video content across all formats.
Massive Audience
Reach over 3 billion monthly active users across Facebook and Instagram platforms.
Multiple Formats
Support for Feed posts, Stories, Reels, and Live videos with different specifications each.
Cross-Platform Sharing
Easy content sharing between Facebook and Instagram with compatible formats.
Detailed Analytics
Comprehensive video performance metrics and audience insights for optimization.
Advanced Targeting
Sophisticated audience targeting options for promoted video content.
Community Features
Comments, reactions, and sharing features that drive engagement and discussion.
FAQ
Facebook Video FAQ
Common questions about Facebook video specifications and best practices.
What's the best aspect ratio for Facebook videos?
It depends on placement: 16:9 for Feed posts (desktop-friendly), 1:1 for mobile Feed optimization, 9:16 for Stories and Reels. Square (1:1) videos often perform well across all placements.
What's the maximum video duration on Facebook?
Feed posts support up to 240 minutes (4 hours), Stories are 15 seconds each, and Reels can be 15-90 seconds. However, shorter videos typically have better engagement rates.
What resolution should I use for Facebook videos?
Use 1280×720 (720p) minimum for horizontal videos, 1080×1080 for square videos, and 1080×1920 for vertical Stories/Reels. Higher resolutions are supported but may not significantly improve quality due to compression.
Can I upload 4K videos to Facebook?
Yes, Facebook supports 4K uploads, but they're compressed for delivery. 4K is mainly beneficial for future-proofing and ensuring the best possible quality after compression.
Why do my Facebook videos auto-play without sound?
Facebook videos auto-play silently by default. Users must tap to enable sound. Always include captions or visual storytelling that works without audio for maximum impact.
What's the difference between Facebook Reels and regular posts?
Reels are short-form vertical videos (9:16) up to 90 seconds, optimized for discovery. Regular posts can be longer and support multiple aspect ratios, but may have less algorithmic reach.