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Instagram Video Size Guide

Complete specifications for Instagram videos including Reels, Stories, IGTV, and feed posts. Optimize your content for maximum engagement.

Detailed Specifications by Format

📊 Quick Reference

Recommended Settings

  • Resolution: 1080×1920 (Reels/Stories)
  • Aspect Ratio: 9:16 (Vertical)
  • Frame Rate: 30 fps
  • Bitrate: 8-12 Mbps

General Requirements

  • Max File Size: 4GB
  • Max Duration: Varies by format
  • Formats: MP4, MOV
  • Codec: H.264, AAC

Detailed Specifications by Format

Instagram Reels

  • Duration: 15-90 seconds
  • Aspect Ratio: 9:16 (Vertical)
  • Resolution: 1080×1920 pixels
  • File Size: Up to 4GB
  • Audio: Original audio or trending sounds

Instagram Stories

  • Duration: 1-15 seconds per clip
  • Aspect Ratio: 9:16 (Vertical)
  • Resolution: 1080×1920 pixels
  • Max Total Duration: 60 seconds
  • Features: Supports polls, questions, stickers

Instagram Feed Posts

  • Duration: 3-60 seconds
  • Aspect Ratios: 1:1, 4:5, 9:16, 16:9
  • Resolution: Min 600×600 pixels
  • Recommended: 1080×1080 (Square)
  • File Size: Up to 4GB

IGTV (Now part of Reels)

  • Duration: 15 seconds - 10 minutes
  • Aspect Ratio: 9:16 (Vertical)
  • Resolution: 1080×1920 pixels
  • Verified Accounts: Up to 60 minutes
  • Landscape: 16:9 also supported

Optimal Upload Settings

  • Format: MP4 with H.264 codec
  • Audio: AAC, 128 kbps
  • Bitrate: 8-12 Mbps for 1080p
  • Frame Rate: 30 fps
  • Color Space: Rec. 709

Pro Tips for Instagram

  • Use vertical format for Reels and Stories
  • Square format (1:1) works best for feed posts
  • Add captions for accessibility and engagement
  • Use trending audio and hashtags
  • Post during peak engagement hours (9AM-11AM, 7PM-9PM)
  • Engage with comments within the first hour

Technical Requirements

  • Max File Size: 4GB
  • Supported Formats: MP4, MOV
  • Video Codec: H.264
  • Audio Codec: AAC, 128 kbps
  • Minimum Resolution: 600×600 pixels
  • Recommended Resolution: 1080×1920 or 1080×1080
Features

Instagram Video Features

Essential features and specifications for creating perfect Instagram videos across all formats.

Multiple Formats

Support for Feed posts, Stories, Reels, and IGTV with different specifications for each format.

Mobile-First Design

Optimized for mobile viewing with vertical and square aspect ratios for maximum engagement.

Duration Flexibility

From 15-second Stories to 60-minute IGTV videos, Instagram supports various content lengths.

Algorithm Optimization

Specifications designed to work with Instagram's recommendation algorithm for better reach.

Cross-Platform Sharing

Easy sharing between Instagram and Facebook with compatible video specifications.

Audio Integration

Seamless integration with Instagram's music library and audio features for Reels.

FAQ

Instagram Video FAQ

Common questions about Instagram video specifications and best practices.

What's the best aspect ratio for Instagram videos?

It depends on the format: 9:16 for Stories and Reels (vertical), 1:1 for Feed posts (square), and 16:9 for IGTV (horizontal). Vertical 9:16 generally gets the most engagement on mobile.

What's the maximum file size for Instagram videos?

Instagram has a 4GB limit for all video uploads. However, shorter videos with smaller file sizes typically upload faster and have fewer compression issues.

How long can Instagram videos be?

Feed videos: up to 60 seconds, Stories: up to 15 seconds (but can be split into multiple segments), Reels: up to 90 seconds, IGTV: 1-60 minutes depending on your account type.

What resolution should I use for Instagram videos?

For best quality, use 1080×1920 for vertical videos (Stories/Reels) and 1080×1080 for square Feed videos. Instagram will compress videos, but starting with high resolution gives better results.

Why do my Instagram videos look blurry?

Instagram compresses all videos to reduce file sizes. To minimize blur, upload videos in the recommended resolution, use good lighting, avoid excessive motion, and ensure your original video is high quality.

Can I upload horizontal videos to Instagram?

Yes, but they'll appear with letterboxing (black bars) in the feed and Stories. For IGTV, horizontal videos work well. For maximum impact, create vertical or square videos for Instagram.

Related Guides

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