Social Media Video Sizes 2025
Complete comparison of video specifications for all major platforms. Find the perfect dimensions, duration, and format for any social media platform.
📊 Quick Platform Comparison
| Platform | Optimal Resolution | Aspect Ratio | Max Duration | Max File Size |
|---|---|---|---|---|
| YouTube | 1920×1080 | 16:9 | 12 hours | 256GB |
| Instagram Feed | 1080×1080 | 1:1 | 60 seconds | 4GB |
| Instagram Stories | 1080×1920 | 9:16 | 15 seconds | 4GB |
| Instagram Reels | 1080×1920 | 9:16 | 90 seconds | 4GB |
| TikTok | 1080×1920 | 9:16 | 10 minutes | 4GB |
| Facebook Feed | 1280×720 | 16:9 | 240 minutes | 10GB |
| 1280×720 | 16:9 | 10 minutes | 5GB | |
| Twitter/X | 1280×720 | 16:9 | 2:20 | 512MB |
| YouTube Shorts | 1080×1920 | 9:16 | 60 seconds | 15GB |
Detailed Platform Specifications
📺 YouTube
- • Resolution: 1920×1080 (recommended)
- • Aspect Ratio: 16:9
- • Duration: Up to 12 hours
- • File Size: Up to 256GB
- • Resolution: 1080×1920
- • Aspect Ratio: 9:16
- • Duration: Up to 60 seconds
- • Include "#Shorts" in title/description
- • Resolution: 1080×1080 (square)
- • Aspect Ratio: 1:1, 4:5, 16:9
- • Duration: Up to 60 seconds
- • Resolution: 1080×1920
- • Aspect Ratio: 9:16
- • Stories: 15 seconds
- • Reels: Up to 90 seconds
🎵 TikTok
- • Resolution: 1080×1920 (recommended)
- • Aspect Ratio: 9:16 (vertical only)
- • Duration: 15s, 30s, 60s, 3min, 10min
- • File Size: Up to 4GB
- • Frame Rate: 30 fps
- • Resolution: 1280×720 (recommended)
- • Aspect Ratio: 16:9, 1:1, 4:5, 9:16
- • Duration: Up to 240 minutes
- • File Size: Up to 10GB
- • Resolution: 1080×1920
- • Stories: 15 seconds
- • Reels: 15-90 seconds
- • Resolution: 1280×720 (recommended)
- • Aspect Ratio: 16:9, 1:1, 4:5, 9:16
- • Duration: Up to 10 minutes
- • File Size: Up to 5GB
- • Focus on professional content
🐦 Twitter/X
- • Resolution: 1280×720 (recommended)
- • Aspect Ratio: 16:9, 1:1, 9:16
- • Duration: Up to 2:20
- • File Size: Up to 512MB
- • Design for silent viewing
Aspect Ratio Guide
📱 Vertical (9:16)
Best for:
- • TikTok
- • Instagram Stories & Reels
- • YouTube Shorts
- • Facebook Stories
Mobile-first, full-screen experience
⬜ Square (1:1)
Best for:
- • Instagram Feed
- • Facebook Feed
- • LinkedIn (mobile)
- • Twitter (mobile-optimized)
Great mobile visibility, universal appeal
📺 Horizontal (16:9)
Best for:
- • YouTube
- • Facebook Feed
Traditional video format, desktop-friendly
Technical Recommendations
📹 Video Settings
- Format: MP4 (H.264 codec)
- Frame Rate: 30 fps (or 24/25 fps)
- Bitrate: 3-8 Mbps (depends on platform)
- Color Space: Rec. 709 / sRGB
- Audio: AAC codec, 128-256 kbps
🎯 Content Tips
- Hook: Capture attention in first 3 seconds
- Captions: Add subtitles for accessibility
- Thumbnails: Use eye-catching thumbnails
- Mobile: Design for mobile-first viewing
- Sound: Optimize for silent viewing
Platform-Specific Tips
YouTube Strategy
Focus on longer-form content, SEO optimization, and custom thumbnails. Use 16:9 for regular videos, 9:16 for Shorts.
Instagram Strategy
Prioritize visual appeal and trending audio. Square for feed, vertical for Stories/Reels. Use hashtags strategically.
TikTok Strategy
Vertical only, trending sounds crucial, hook viewers immediately. Focus on entertainment and trends.
LinkedIn Strategy
Professional content, educational focus, business networking. Quality over viral potential.
🎯 Universal Best Practices
Content Creation
- • Start with highest quality source
- • Design for mobile viewing first
- • Include captions and subtitles
- • Optimize for silent viewing
Technical Quality
- • Use consistent branding
- • Ensure good lighting and audio
- • Test on different devices
- • Compress appropriately for platform
Social Media Video Features
Complete platform comparison and optimization tools for all major social media platforms.
Platform Comparison
Side-by-side comparison of video specifications for YouTube, Instagram, TikTok, Facebook, LinkedIn, and Twitter.
Aspect Ratio Guide
Master vertical (9:16), square (1:1), and horizontal (16:9) formats for maximum engagement across platforms.
Technical Recommendations
Optimal codec, bitrate, and quality settings tailored to each platform's compression algorithms.
Platform-Specific Tips
Strategic advice for algorithm optimization, audience behavior, and content performance on each platform.
Quick Reference Tables
Instant access to key specifications with easy-to-scan comparison charts for all major platforms.
Universal Best Practices
Cross-platform strategies that work everywhere, from content creation to technical optimization.
Social Media Video FAQ
Common questions about video specifications across different social media platforms.